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End-to-End Intelligence for Fuel, C-Stores, and Retail











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Transform Store Pricing with PriceBook IQ
“Times changed. Companies that want to stay relevant rely on external data, not intuition, to strategize pricing –the most important aspect of retail. That’s why leading brands moved to Gen 3 pricing.”
2005
2015
2025
Fuel
- Manual Price Survey
- Calculate Price Everyday
- Call to Send Prices to POS
- Try to Keep Up with Market
Store
- Price Surveys on Paper
- Cost Plus
- Extremely Tedious
Fuel
- Competitor Data Available
- Create Dynamic Pricing Rules
- Software Directly Sends to POS
- Analytics to Evaluate Strategy
- Predictive AI for Fuel
Store
- Price Surveys through App
- Pricebook with Rules
- Software Directly Sends to POS
Fuel
- AI Price Data Validation - 24/7 Pricing
- Connecting Trillions of External Data, AI
- Which Competitor Pulls my Volume
- How Competitors React to Market
- Customer Demographics at Site
- Conversion, Relation Fuel and Store
- Prescriptive AI, Elasticity, Impact on Store
Store
- Vision AI for Price Survey
- Trade Area Price Benchmarks
- Pricing Zone using Deep Area Intel, AI
- Integrated Strategy, Adjacent Sales
The Evolution of Pricing Solutions
“Times changed. Companies that want to stay relevant rely on external data, not intuition, to strategize pricing – the most important aspect of retail. That’s why leading brands moved to Gen 3 pricing.”
2005
Gen 1 Pricing
Basic Pricing
Manual Updates

Fuel
- Manual Price Survey
- Calculate Price Everyday
- Call to Send Prices to POS
- Try to Keep Up with Market
Store
- Price Surveys on Paper
- Cost Plus
- Extremely Tedious
2015
Gen 2 Pricing
POS Automation,
Dynamic Rules, Analytics

Fuel
- Competitor Data Available
- Create Dynamic Pricing Rules
- Software Directly Sends to POS
- Analytics to Evaluate Strategy
- Predictive AI for Fuel
Store
- Price Surveys through App
- Pricebook with Rules
- Software Directly Sends to POS
2025
Gen 3 Pricing
Deep External Intel, AI
Integrated Fuel – Store

Fuel
- AI Price Data Validation - 24/7 Pricing
- Connecting Trillions of External Data, AI
- Which Competitor Pulls my Volume
- How Competitors React to Market
- Customer Demographics at Site
- Conversion, Relation Fuel and Store
- Prescriptive AI, Elasticity, Impact on Store
Store
- Vision AI for Price Survey
- Trade Area Price Benchmarks
- Pricing Zone using Deep Area Intel, AI
- Integrated Strategy, Adjacent Sales
Transform Your Store Pricing with PriceBook IQ
PriceBook IQ empowers retail chains with live competitor tracking, AI-driven
optimization, and external data—enabling precise pricing across thousands of SKUs.

-
Competitor Intelligence
Monitor 3.2M+ products across 200K+ retail locations in real time -
Smart Pricebook Management
Bulk update thousands of SKUs instantly with AI workflows -
AI Optimization
Simulate scenarios, forecast demand, and drive margin-based pricing -
Zone-Based Pricing
Tailor prices by store, region, or customer profile for maximum precision -
Elasticity Insights
Understand price sensitivity to set optimal price points for every product -
Unified Dashboard
Manage pricing, competitor intel, and performance analytics from one place
Learn More About PriceEasy!
- Industries and Products
Solutions
- Fuel Convenience : Intelligent Pricing. Site Selection
- EV Network : Optimize EV Station Placement
- Retail Network: Competitor Pricing. Find Best Spots.
- Restaurants : Find the Best Spots and Offerings.
- Real Estate : Close Faster. Find the Best Locations.
- Vision AI : Convert Site Cameras into Managers.
- Data Products : Intel from Trillions of External Data
- Intelligent Pricing, Site Selection, Promotions
Fuel Convenience Stores
Boost your profits by 3-15% with Intelligent Fuel Pricing, optimized Site Selection, and strategic Promotion to drive higher in-store sales. Gain deep insights on your consumer shopping behavior.
- Intelligent Pricing. Site Selection.
Fuel and Convenience
Boost profits by 3-8% with Intelligent Fuel Pricing, optimized Site Selection, and strategic Promotion to drive higher in-store sales. Gain deep insights on your consumer shopping behavior.
- Find Best Spots for EV Chargers
EV Network
Identify the most profitable sites for EV chargers by analyzing the ratio of electric vehicles to available chargers in an area. Gain insights on top-selling products and local preferences for maximum impact.
- External Intel. Competitor Pricing
Retail
Understand where else your customers shop, and the demographics (income, race, occupation). Select the best store locations through data-driven insights and enhance your marketing efforts with strategic, data-driven campaigns. Gain a competitive edge by understanding your real competition through the analysis of customer behavior.
- Identify the Best Locations
Restaurants
- Enhance your insights with trillions of external data points, discover local food preferences by neighborhood, and identify opportunities to expand your restaurant chain.
- Accelerate Acquisition and Development Timelines.
Real Estate
- Up your Real Estate Game. Build greater trust. Pinpoint locations with highest revenue potential.
Transform Site Intelligence With
External Data, Vision AI
PriceEasy Location IQ elevates location intelligence by integrating diverse data sources—satellite imagery, mobility data, real-time foot traffic, competitor pricing information, crime stats in an area, demographic information, number of cars on the street and more—offering a 360-degree view of operations and market opportunities. This comprehensive insight empowers businesses to tailor offerings to specific communities, driving higher engagement and satisfaction.
Vision AI turns your existing cameras into Smart Site Managers, delivering recommendations and alerts to boost profitability.
Making Pricing Intelligent
A strong pricing platform turns data into actionable strategy, driving profit and positioning your business as a leader. It’s essential for standing out, building trust, and staying ahead of competitors. Investing in a pricing platform is investing in your future success.