Cortex EG on the Move
Customer case study
How EG On the Move protected margin by asking why before cutting price
Volume fell at one location and the instinct was to drop price. The team asked one more question first.
Before
“Volume dropped. Should we cut price?”
After
A sudden decline at one site
Volume dropped sharply at a single location. The immediate instinct: price was too high versus nearby competitors, so cut it to win the volume back.
Figure 1
What the team saw first
The usual read when volume falls
Site volume
Falling
Other sites
Steady
Competitor prices
No big moves
Instinct
Cut price
It was a blocked road
Cortex ruled out pricing and flagged reduced physical access. The team called the site and confirmed heavy construction. Customers simply couldn't get in.
Figure 2
How Cortex got to the cause
From a volume drop to a confirmed reason
- ✓Volume decomposedPricingRuled out
- !External factor flaggedAccessReduced
- !Root cause confirmedRoad worksLane closed
The decision
Holdprice, protect margin
Leadership takeaway
Ask why before you move
“Cortex didn't just tell us what was happening. It told us why.” The team held the price and protected their margin. We're proud to work alongside them.
Before your next price move, what would you ask?
We'd be glad to share what we're seeing across independent operators.
