Fuel IQ
Fuel Stations Made Profitable with PriceEasy™
Our AI-powered platform delivers real-time competitor insights, optimal site selection, and targeted promotions to boost your fuel station profits by 3-15%.
The Evolution of Pricing Solutions
“Times changed. Companies that want to stay relevant rely on external data, not intuition, to strategize pricing – the most important aspect of retail. That’s why leading brands moved to Gen 3 pricing.”
2005
Gen 1 Pricing
Basic Pricing
Manual Updates
Fuel
- Manual Price Survey
- Calculate Price Everyday
- Call to Send Prices to POS
- Try to Keep Up with Market
Store
- Price Surveys on Paper
- Cost Plus
- Extremely Tedious
2015
Gen 2 Pricing
POS Automation,
Dynamic Rules, Analytics
Fuel
- Competitor Data Available
- Create Dynamic Pricing Rules
- Software Directly Sends to POS
- Analytics to Evaluate Strategy
- Predictive AI for Fuel
Store
- Price Surveys through App
- Pricebook with Rules
- Software Directly Sends to POS
2025
Gen 3 Pricing
Deep External Intel, AI
Integrated Fuel – Store
Fuel
- AI Price Data Validation - 24/7 Pricing
- Connecting Trillions of External Data, AI
- Which Competitor Pulls my Volume
- How Competitors React to Market
- Customer Demographics at Site
- Conversion, Relation Fuel and Store
- Prescriptive AI, Elasticity, Impact on Store
Store
- Vision AI for Price Survey
- Trade Area Price Benchmarks
- Pricing Zone using Deep Area Intel, AI
- Integrated Strategy, Adjacent Sales
The Evolution of Pricing Solutions
As pricing leaders adopted a more data-driven approach, businesses could no longer operate on following a competitor that intuitively made sense.
2005
2015
2025
Fuel
- Manual Price Survey
- Calculate Price Everyday
- Call to Send Prices to POS
- Try to Keep Up with Market
Fuel
- Competitor Data Available
- Create Dynamic Pricing Rules
- Software Directly Sends to POS
- Analytics to Evaluate Strategy
- Predictive AI for Fuel
Fuel
- AI Price Data Validation - 24/7 Pricing
- Connecting Trillions of External Data, AI
- Which Competitor Pulls my Volume
- How Competitors React to Market
- Customer Demographics at Site
- Conversion, Relation Fuel and Store
- Prescriptive AI, Elasticity, Impact on Store
What Makes PriceEasy the Gen 3 Leader
Real-Time Customer Insights
Understand where and when customers shop and how income, demographics, weather, and time impact behavior.
Behavioral Analytics
Know when in-store products drive fuel sales, and when fuel drives in-store volume.
Dynamic Weather Impact Analysis
Learn how weather patterns influence demand, down to the SKU level.
Strategic Interaction Analysis
Measure how in-store promotions impact fuel sales—and vice versa.
Predictive Analytics
Forecast competitor reactions and price smarter to stay ahead.
Seamless Competitor Intelligence
See who follows your moves, when, and how it affects your bottom line.
The Building Blocks of Smarter Pricing
Real-Time Competitor Pricing
Manual surveys and outdated spreadsheets are yesterday’s tools. PriceEasy delivers verified competitor price updates every single hour, covering 98.5% of gas stations across the US and 22 countries. With this always-fresh view of the market, you can react faster, protect margins before they erode, and even anticipate moves before they impact your bottom line
- Hourly competitor price updates across the US and 22 countries
- Anticipate and react to competitor moves with confidence
Smart Dynamic Pricing
Pricing is no longer about setting a number and hoping for the best. With PriceEasy, you build custom rules that combine competitor prices, margin targets, sales volumes, and traffic patterns. Our AI constantly monitors live conditions and adjusts your prices accordingly, giving you the precision of a data scientist with the speed of automation.
- Build flexible rules that match your business goals
- AI adjusts prices in real time based on demand and performance
POS Integration
Your POS is where strategy meets execution. PriceEasy integrates seamlessly with all major POS systems, ensuring your pricing decisions hit pumps and shelves instantly. Whether you’re adjusting one site or hundreds, updates go live in seconds.
- Integrates with all major POS systems
- Update prices across sites instantly from any device
Remove Pointless Tasks
Repetition kills productivity. PriceEasy sends instant alerts when competitor moves require action and automates publishing within the boundaries you set. Instead of manually checking and rechecking, your team can focus on higher-value decisions.
- Instant alerts for competitor-driven change
- Automated publishing saves hours each week
Unlock Powerful Insights
Numbers only matter if they tell a story. PriceEasy connects forecourt traffic with in-store sales and competitive activity, so you see exactly how pricing impacts profitability. Weighted margin data, trend forecasting, and performance breakdowns give you the clarity to plan ahead with confidence.
- Connect pump traffic with in-store purchases
- Track market share and profit impact daily
Optimize Trade Areas with AI
Fuel pricing is not one size fits all, it’s hyperlocal. PriceEasy’s AI analyzes trillions of data points to map precise trade areas, factoring in competitors, consumer movement, and regional dynamics. This gives you a strategy crafted for your market reality, not a generic model.
- AI-defined trade areas for each site
- Identify growth opportunities and vulnerable spots
Rules & Simulation
Create and test your pricing rules before they go live. With built-in simulation, you can review up to 180 days of historical data to see how your rules would have performed. Compare actual versus simulated outcomes, edit rules in real time with instant recalculations, and rely on clear alerts when a rule fails or breaks thresholds.
- Simulate pricing decisions with up to 180 days of historical data
- Compare actual vs simulated outcomes and edit rules instantly
Trusted by 130 Companies. Funded by Reputed VCs.
130 Companies
Partnered with PriceEasy
+1 Trillion
Trillion Data Points
22 Counties
Product Availability
Say Goodbye To Pricing Issues
Dynamic Pricing
Stay ahead with hourly competitor price updates and AI-driven pricing rules to maximize margins.
Smart Site Selection
Choose high-traffic locations using geospatial data, consumer trends, and predictive analytics.
Boost In-Store Sales
Drive convenience store revenue with targeted promotions based on local demand insights.
PriceEasy vs Other Solutions
Unique Intelligence that are Only Available via the PriceEasy System
Others
Pricing Workflow Management
Comprehensive Location Intel
Advanced Pricing Modules
Identifying Ideal Locations for New Sites
Price Elasticity and Optimization
Customer Share of Wallet by Category
Intel on Top Selling Products in Area
Ownership, Crime, Demographics
Trusted by Fuel Station Owners
What our customers say:
This is where PriceEasy sets a new industry standard. Unlike most pricing tools limited to internal sales data, our models incorporate trillions of data points to give you unmatched forecasting power.
Ready to Transform Site Selection?
The only platform that combines real-time competitor intel, AI optimization, and external data to help retailers price thousands of products at scale.