CORTEX AI
Smart Assistant

Your retail business, fully conversational

Ask
Understand.
Act

Get any business question answered in less than 60 seconds. Cortex tells you what happened, why it happened and how to act – using you internal data and trillions of external signals.

Cortex

Answers in seconds

“What were sales last week?”

SALES

$1.6M

↓ 12.6% vs. last week
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WHAT HAPPENED?

Sales declined over last week.
WHY?

7% lower traffic due to weather, plus a 15¢ price difference vs. the main competitor.

HOW CAN I ACT?
Increase weekend promotions and adjust pricing strategy to recover.
CORTEX AI
Smart Assistant

Your retail business, fully conversational

Ask
Understand.
Act

Get any business question answered in less than 60 seconds. Cortex tells you what happened, why it happened and how to act – using you internal data and trillions of external signals.

Cortex

Answers in seconds

“What were sales last week?”

SALES

$1.6M

↓ 12.6% vs. last week
Waveform

WHAT HAPPENED?

Sales declined over last week.
WHY?

7% lower traffic due to weather, plus a 15¢ price difference vs. the main competitor.

HOW CAN I ACT?
Increase weekend promotions and adjust pricing strategy to recover.
DASHBOARDS TO DECISIONS
Smart Assistant

This is where
Cortex AI takes you.

Instead of stitching together dashboards, reports, variables and hypotheses, ask the business question directly and get the answers in seconds.

Dashboards To Decisions
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Interactive component Mobile
WINNING RETAIL
Smart Assistant

Knowing both the what and why.

⁨⁨Better questions create better insights – and better decisions.

⁨What

⁨What is my sales performance vs. last year?
⁨What are my top selling products?

⁨What is my price difference vs. my competitors?

⁨Why

Why did my volume drop?
How much did weather impact category sales?
How much did road closures impact my volume?

⁨Better Questions

Better Insights

Better Decisions

HOW CORTEX THINKS
Smart Assistant

⁨Cortex analyses your internal data and trillions of external data in seconds

Cortex connects what’s happening inside your business with what’s happening around it, bringing internal and external intelligence together to deliver one clear answer. The underlying Cortex concept is explicitly built around combining retailer-owned operational data with a much broader external-data layer.

⁨Cortex

One intelligence layer

⁨YOUR INTERNAL DATA

⁨POS fuel transactions

Real-time fuel inventory
POS store transactions
Store inventory from back office
Fuel and merchandise cost & margin
Promotions
Fuel pricing strategy
Store pricing strategy
⁨Cortex

One intelligence layer

TRILLIONS OF EXTERNAL DATA

Competitor fuel and store prices

Customer visits and where customer shops
Customer income profile

Weather and macro factors

Events, construction & traffic behavior
Market share
Market demand
Market price elasticities

⁨Cortex embedded

PERSONAL AI ASSISTANTS

⁨Create your own alerts in seconds.

Tell Cortex what to watch, the threshold that matters, and how you want to be alerted. Set it once. Stay ahead.

⁨Cortex, create an alert for me when my inventory is below 3,000 gallons.

Which fuel grade, and how would you like to be alerted — email or text message?

Regular grade. Alert me via email.

Alert created. You’ll be notified when inventory drops below 3,000 gallons.

01
Monitor
Track inventory, pricing, performance or any operating condition that matters.
02
Coordinate
Involve the right people, send requests, wait for replies and escalate when needed.

03

Act
Automate workflows to turn insights into actions while keeping control.
THE CORTEX WAY
Smart Assistant

One question. One clear answer.

Cortex brings your business data and market context together, so you can move from searching to understanding in seconds.

Thinking card animation
PERSONAL AI ASSISTANTS

Tell Cortex what you need. It builds the workflow

Describe the outcome in plain language. Cortex understands what
needs to happen, when it should happen, and who needs to be involved.

Review, refine and run

Review the workflow, make changes where needed, and decide which steps Cortex handles automatically and where your team stays involved.

Workflow
ALWAYS AVAILABLE

Cortex is there for you 24/7.

Your smart AI Assistant is at your service 24/7 with any questions you have – from the office, at a store or on the move.

Cortex

Your pricing analyst

Give me last week’s non-fuel sales trend across my stations.

Here’s the non-fuel sales trend across your stations for the last 7 days. Want to see this broken down by category or compared vs. last year?
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CORTEX AI
Smart Assistant

Stop searching for answers, Start asking them.

What happened, Why it happened, adn what to do next – In seconds

See Cortex AI in Action

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