EG on the Move is reshaping its fuel retail strategy with PriceEasy’s connected pricing intelligence platform. Facing growing complexity across fuel pricing, competition, and site operations, the retailer adopted PriceEasy to improve pricing visibility, automate execution, and reduce margin leakage.

In a recent industry feature, EG on the Move’s Director of Fuel Strategy, Imran Patel, highlighted how the platform provides real-time visibility into pricing implementation across sites, allowing teams to identify and resolve issues immediately. With more than 150 locations and an expanding network, the company is using technology to standardize pricing execution while improving operational efficiency.
The collaboration demonstrates how pricing intelligence and automation are becoming essential tools for modern fuel retailers seeking greater control, consistency, and profitability in an increasingly competitive market.