Fuel and convenience store pricing solutions provider PriceEasy introduces Location IQ. The fuel pricing solution uses external data such as mobility trends and localized consumer buying patterns to provide insights on price elasticity and the volume potential for any site. The program is intended to help retailers improve their investment decisions, site selection process and upgrades. Location IQ can be added to other PriceEasy programs to create an all-in-one enterprise platform for site selection, fuel pricing, in-store pricing and optimal promotions, according to the company.