EG On The Move, a leading name in the fuel and convenience retail industry, has partnered with PriceEasy, an industry pioneer in intelligent pricing and location intelligence. This strategic collaboration reflects EG OTM’s commitment to leveraging advanced data solutions to optimize operations, drive profitability, and elevate customer experiences across their extensive network.
The partnership empowers EG On The Move to harness real-time data, deep consumer and market intelligence and predictive analytics for intelligent pricing, convenience store offerings and data-driven decisions in today’s competitive fuel market.
“Our collaboration with PriceEasy marks a pivotal step towards smarter pricing and enhanced operational efficiency,” said Imran Patel, Head of Fuel at EG On The Move. “We are impressed by PriceEasy’s deep market insights coupled with industry leading pricing platforms, providing us an ability to better serve our customers and stay ahead. In the next 12 months we envision building a competitive edge by depending on the use of vast external data, AI and advanced consumer insights for both fuel and convenience store operations. This partnership equips us with a significant step forward in our vision to operate based on deeper market insights, and faster responses.”
Rajdeep Golecha, CEO of PriceEasy, expressed equal enthusiasm: “We are thrilled to support EG On The Move, a company known for its forward-thinking and rapid growth in the fuel convenience sector. By merging their market expertise with our data-driven solutions, our system will unlock new possibilities for growth and profitability.”
This collaboration highlights both companies’ dedication to innovation and excellence, showcasing how data-led strategies can drive long-term success and create meaningful customer value.
About PriceEasy
PriceEasy is a leader in Intelligent Pricing, Store Insights and Location intelligence, helping convenience retailers optimize strategies, improve market positioning, and drive growth through data-driven decisions.
About EG On The Move
EG On The Move is a leading UK operator in the fuel retail, foodservice, grocery and merchandise, EV fast charging, with a focus on providing premium services to roadside users and local communities. Known for its innovative approach, EG On The Move is committed to sustainability, operational excellence, and customer satisfaction.
EG On The Move nationally own and operate a total of 151 petrol forecourt station locations and a further 209 foodservice concessions along with c.40 locations offering customers access to 200+ fast EV charging ports. EG OTM employs over 4, 500 colleagues.
