Gen 3
You’ve Upgraded Your Phone. Now It’s Time to Upgrade Your Pricing.
You’ve evolved from a landline to a smartphone to stay relevant.
But when it comes to pricing, the most critical part of retail—you’re still stuck with outdated software. That puts you at a significant disadvantage.
See how Gen 3 pricing turns guesswork into growth.
The Evolution of Pricing Solutions
2005
2015
2025
Fuel
- Manual Price Survey
- Calculate Price Everyday
- Call to Send Prices to POS
- Try to Keep Up with Market
Store
- Price Surveys on Paper
- Cost Plus
- Extremely Tedious
Fuel
- Competitor Data Available
- Create Dynamic Pricing Rules
- Software Directly Sends to POS
- Analytics to Evaluate Strategy
- Predictive AI for Fuel
Store
- Price Surveys through App
- Pricebook with Rules
- Software Directly Sends to POS
Fuel
- AI Price Data Validation - 24/7 Pricing
- Connecting Trillions of External Data, AI
- Which Competitor Pulls my Volume
- How Competitors React to Market
- Customer Demographics at Site
- Conversion, Relation Fuel and Store
- Prescriptive AI, Elasticity, Impact on Store
Store
- Vision AI for Price Survey
- Trade Area Price Benchmarks
- Pricing Zone using Deep Area Intel, AI
- Integrated Strategy, Adjacent Sales
The Evolution of Pricing Solutions
“Times changed. Companies that want to stay relevant rely on external data, not intuition, to strategize pricing – the most important aspect of retail. That’s why leading brands moved to Gen 3 pricing.”
2005
Fuel
- Manual Price Survey
- Calculate Price Everyday
- Call to Send Prices to POS
- Try to Keep Up with Market
Store
- Price Surveys on Paper
- Cost Plus
- Extremely Tedious
2015
Fuel
- Competitor Data Available
- Create Dynamic Pricing Rules
- Software Directly Sends to POS
- Analytics to Evaluate Strategy
- Predictive AI for Fuel
Store
- Price Surveys through App
- Pricebook with Rules
- Software Directly Sends to POS
2025
Fuel
- AI Price Data Validation - 24/7 Pricing
- Connecting Trillions of External Data, AI
- Which Competitor Pulls my Volume
- How Competitors React to Market
- Customer Demographics at Site
- Conversion, Relation Fuel and Store
- Prescriptive AI, Elasticity, Impact on Store
Store
- Vision AI for Price Survey
- Trade Area Price Benchmarks
- Pricing Zone using Deep Area Intel, AI
- Integrated Strategy, Adjacent Sales
The Problem with Gen 2 Software
You’re still asking the wrong questions
- Should I price against the nearest station?
- Or follow a similar brand?
- Or just track the market average?
That’s the flaw in Gen 2 systems.
Too much reliance on instinct. Too little on external data.
What You Can Do With Gen 3
Understand Your Customers
Segment by income, age, and behavior. Higher-income visitors care about service and convenience—now you can price with that context.
Integrate Fuel and Store Strategy
They’re not silos. In the morning, store drives traffic. In the evening, it’s fuel. Now you can align promos, zones, and staffing based on actual patterns.
Predict Performance Before You Act
Use AI to simulate pricing outcomes. The system analyzes elasticity and market data to suggest the price point that maximizes profit without losing volume.
Uncover Market Dynamics Instantly
With Gen 3, discover who’s reacting to whom. Spot price leaders. Monitor competitor influence in real time—without lifting a finger.
Know Who’s Really Stealing Your Volume
It’s not always the closest site. For one location, it’s not Costco or Mobile—it’s Shell and 76. They’re pulling 35% of customers.
What You Can Do With Gen 3
Understand Your Customers
Segment by income, age, and behavior. Higher-income visitors care about service and convenience—now you can price with that context.
Integrate Fuel and Store Strategy
They’re not silos. In the morning, store drives traffic. In the evening, it’s fuel. Now you can align promos, zones, and staffing based on actual patterns.
Predict Performance Before You Act
Use AI to simulate pricing outcomes. The system analyzes elasticity and market data to suggest the price point that maximizes profit without losing volume.
Uncover Market Dynamics Instantly
With Gen 3, discover who’s reacting to whom. Spot price leaders. Monitor competitor influence in real time—without lifting a finger.
Know Who’s Really Stealing Your Volume
It’s not always the closest site. For one location, it’s not Costco or Mobile—it’s Shell and 76. They’re pulling 35% of customers.
Our Pricing Software Built for Fuel Retailers Who Think Ahead
Used by the world’s top fuel and retail operators, PriceEasy is the third-generation pricing system built for today’s complexity. It’s not just about pushing out prices faster. It’s about pricing smarter—using real-time data, behavior models, and deep insights into your customers’ journey.
Also looking to optimize in-store pricing?
Our AI-powered module that helps you create profit-maximizing pricing zones for every SKU, location, and time of day.
Our Pricing Software Built for Fuel Retailers Who Think Ahead
Used by the world’s top fuel and retail operators, PriceEasy is the third-generation pricing system built for today’s complexity. It’s not just about pushing out prices faster. It’s about pricing smarter—using real-time data, behavior models, and deep insights into your customers’ journey.
Also looking to optimize in-store pricing?
Our AI-powered module that helps you create profit-maximizing pricing zones for every SKU, location, and time of day.
Ready to Leave Instinct Behind?
Watch how Gen 3 pricing changes everything—and how you can stay ahead.
Get a personalized walkthrough today!