Pricebook IQ - PriceEasy™

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Pricebook IQ

Smarter Retail Pricing Starts Here

Optimize margins, accelerate execution, and automate pricing for 100s of stores – with AI, external data, and real-time intelligence.

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Transform Your Pricing Strategy

The only platform that combines real-time competitor intel, AI optimization, and external data to help retailers price thousands of products at scale.

Competitor Price Intelligence

Track real-time competitor pricing for over 3.2 million products across 200,000+ retail locations.


Stay ahead with accurate, data-driven competitive pricing insights.

Pricebook Management

Price thousands of SKUs across chains with AI-powered workflows that deliver intelligent pricing decisions at scale.

AI Optimization

Simulate outcomes, forecast demand, and optimize pricing using trillions of data points and real-time signals.

Dynamic Pricing for C-Stores

Boost profitability with tailored dynamic pricing strategies that respond instantly to market shifts, competitor actions, and customer demand.

Unified Platform for Convenience, Retail & E-commerce Pricing

PriceEasy is an AI-powered, intelligent pricing platform designed to help enterprises manage and optimize pricing across fuel stations, convenience stores, grocery chains, and e-commerce. Built for data-based decision making, PriceEasy analyzes trillions of data points – including competitor prices, market conditions, and customer behavior – to recommend optimal price points that balance volume and margin.


Achieve 3–15% profit improvement by unifying traditionally siloed functions like fuel pricing, retail product pricing, promotions, and network planning into one seamless, competitive pricing strategy.

3-15%

Profit Increase

50 Billion

Transactions Analyzed

+3 Trillion

External Data Included

+1M Prices

Competitor Prices Tracked

Insights that Leading Retailers Use

Unique Intelligence that are Only Available via the PriceEasy System

AI-Driven PriceBook Management

Streamline pricing across thousands of SKUs and hundreds of stores with zone-based intelligence. PriceBook IQ lets you segment stores by geography or format, apply targeted pricing rules, and manage updates from a centralized platform enabling fast, accurate, and intelligent retail pricing.

AI-Based Pricing Engine

Forecast demand, simulate pricing outcomes, and optimize your entire catalog in real time. Our AI engine, trusted by global leaders in fuel pricing, now powers intelligent pricing decisions for SKU heavy environments like convenience, grocery and e-commerce built for data-based decision making.

Dynamic & Rule-Based Pricing

Automate pricing execution using a blend of AI and rule-based logic. Create pricing rules based on margins, competitor benchmarks, or reference SKUs enabling scalable, consistent, and competitive pricing strategies across regions and categories.

Built in Trillions of External Data

Unlike traditional pricing tools that rely only on sales data, PriceEasy integrates trillions
of external signals – setting a new benchmark for retail forecasting.

Harness powerful inputs like:

Retail Fuel Pricing

Reliable retail fuel pricing for every station, updated hourly.

Retail Store Item Price

Retail Pricing intelligence for 700,000 products, normalized daily across all major global retailers."

Mobility Data

Anonymized intelligence based on cell phone pings, offering insights into shopping behavior in an area.

Ariel Imagery Data

Images captured from aircraft, drones, or satellites, providing up-to-date views.

Vehicle Registrations

Collected from each jurisdiction on the vehicle make, model, year, type, engine capacity, fuel type

Area Spend Profile

Detailed spending profiles of individuals in the area on food items, services, fuel, and insurance.

Local Macro Factors

Macro characteristics, such as population growth, housing growth, economic development.

Local Site Factors

Local data, including POIs like restaurants, coffee shops, malls, and key attractions in a specific area.

Traffic Flow

Hourly traffic data, including the number of cars on each street, congestion levels, and travel times.

Home Ownership Intel

Home ownership data, including homeowner details, past transactions, and property value.

Visitor Profile by Store

Aggregated customer intel at a retail store including spending profiles, age groups, and income ranges.

Micro Level Demographics

Micro level area demographic structure, including spending profiles, income, preferences.

Competitor Discount Data

Data on discounts offered at each competitor's retail location.

Competitor Reviews

Comprehensive competitor insights, including customer reviews, wait times, visit patterns by time of day.

Mystery Shopper Data

Mystery shopper intelligence to collect essential information about site performance and service.

Average Daily Traffic

Daily average vehicle count on each street across all major countries

Land Ownership Intel

Comprehensive intelligence on land ownership, including contact info and land structure details.

Individual Home Value

Estimated property values in the area, derived from recent transactions and property size.

Weather Forecast

16-day weather forecasts, 200 years of historical data. Understand how weather impacts your business.

Point Location Data

Insights into local shopping patterns, eating habits, and the most frequented locations.

Commercial Property

Detailed insights on commercial properties in the area, including their size, and availability.

Detailed Crime Stats

Aggregated stats based on incidents reported by local law enforcement, including the nature of the crime, to identify high-risk zones.

Properties for Sale

Insights on commercial properties that are available for lease or for sale

News Sentiments

Comprehensive analysis of daily major news, including sentiment evaluation and relationship analysis between key topics and entities.

Optimize. Execute. Visualize. Repeat.

PriceEasy empowers retailers to control pricing at scale — from insight to execution.

See Your Pricing Blind Spots Discover gaps in your pricing strategy with real-time data.
React Faster Than Competitors Use live competitor data to adjust pricing instantly.
Go Live Across Hundreds of Stores Deploy price updates across your network in minutes — not days.

Simulate Before You Launch Test pricing changes and predict results before going live.
Automate Execution From approvals to POS sync, streamline the full pricing workflow.

What our customers say:

“Partnering with PriceEasy is a big step toward smarter pricing. Their deep market insights and advanced platform help us serve customers better and stay ahead.”
EG On The Move
EG On The Move
"Partnering with PriceEasy is a big step toward smarter pricing. Their deep market insights and advanced platform help us serve customers better and stay ahead."
Corbon’s
Corbon’s
"PriceEasy helps us evaluate sites with confidence using mobility, pricing, and purchasing insights."
 Huck’s
 Huck’s
"We are excited to partner with PriceEasy and look forward to working together to unlock new opportunities for growth and operational efficiency. "

Ready to See PriceBook IQ in Action?