Smarter Retail Pricing Starts Here

Optimize margins, accelerate execution, and automate pricing for 100s of stores – with AI, external data, and real-time intelligence.
Price IQ PriceEasy
Price IQ PriceEasy

Execution & Expertise Built In

Price IQ goes beyond recommendations by uniting pricing intelligence, execution, and expert support in a single platform-ensuring strategies are executed accurately at scale.

Electronic Shelf Labels

Electronic Shelf Labels (ESLs)

Included at no extra cost, ESLs enable instant, accurate in-store price updates, eliminating manual changes and ensuring shelf prices always reflect your pricing strategy.

Pricing Advisory

Pricing Advisory

Our pricing experts work alongside your team to configure rules, guide AI optimization and support rollout based on business goals and market dynamics.

Transform Your Pricing Strategy

The only platform that combines real-time competitor intel, AI optimization, and external data to help retailers price thousands of products at scale.

Competitor Price Intelligence

Get reliable competitor pricing insights across 3.2M+ products and 200K+ locations.

Pricebook Management

Manage pricing for thousands of SKUs across chains with AI-powered workflows that deliver intelligent pricing decisions at scale.

AI Optimization

Simulate outcomes, forecast demand, and optimize pricing using trillions of data points.

Dynamic Pricing for C-Stores

Boost profitability with dynamic pricing that responds instantly to market shifts, competitors, and demand.

A Unified Platform for Convenience, Retail, and E-commerce Pricing

PriceEasy is an AI-powered pricing platform that helps enterprises optimize pricing across fuel stations, convenience stores, and grocery chains to balance volume, margins, and profitability at scale and drive 3–15% profit improvement.

3–15%

profit increase

50 B

transactions analyzed

3T+

external data points

1M+

competitor prices tracked

Unique Intelligence Used by Leading Retailers

AI-Driven PriceBook Management

  • Streamline pricing across thousands of SKUs and hundreds of stores

  • Segment stores by geography or format using zone-based intelligence

  • Apply targeted pricing rules at scale

  • Manage all updates from one centralized platform for fast, accurate pricing

Price IQ Feature
AI-Based Pricing Engine

AI-Based Pricing Engine

    • Forecast demand and simulate pricing outcomes in real time
    • Optimize pricing across your entire product catalog
    • An AI engine trusted by global fuel pricing leaders
    • Built for data-driven decisions in SKU-heavy convenience and grocery retail

Dynamic & Rule-Based Pricing

  • Automate pricing execution with AI and rule-based logic

  • Create pricing rules based on margins, competitor benchmarks, or reference SKUs

  • Scale consistent and competitive pricing across regions and categories

Dynamic & Rule-Based Pricing

Built on Trillions of External Data Points

Unlike traditional pricing tools that rely only on sales data, PriceEasy integrates trillions of external signals, setting a new benchmark for retail forecasting. Leverage high-quality data inputs, including:

Retail Fuel Pricing

Reliable retail fuel pricing across stations, updated hourly, updated hourly.

Item Pricing

Retail pricing intelligence for 700,000 products, normalized daily across all major global retailers.

Mobility Data

Anonymized intelligence based on cell phone pings, offering insights into shopping behavior in an area.

Aerial Data

Imagery captured from aircraft, drones, and satellites, providing up-to-date views.

Vehicle Records

Collected across jurisdictions, including vehicle make, model, year, type, engine capacity, and fuel type.

Area Spend Profile

Aggregated spending profiles across categories such as food, services, fuel, and insurance.

Local Macro Factors

Macro characteristics, such as population growth, housing growth, economic development.

Local Area Site Factors

Local data, including POIs like restaurants, coffee shops, malls, and key attractions in a specific area.

Vehicle Traffic Flow Data

Hourly traffic data, including the number of cars on each street, congestion levels, and travel times.

Home Ownership Intel

Home ownership data, including homeowner details, past transactions, and property value.

Visitor Profile by Store

Aggregated customer intel at a retail store including spending profiles, age groups, and income ranges.

Micro Level Demographics

Micro level area demographic structure, including spending profiles, income, preferences.

Competitor Discount Data

Data on discounts offered at each competitor's retail location.

Competitor Reviews

Comprehensive competitor insights, including customer reviews, wait times, visit patterns by time of day.

Mystery Shopper Data

Mystery shopper intelligence to collect essential information about site performance and service.

Average Daily Traffic

Daily average vehicle count on each street across all major countries.

Land Ownership Intel

Comprehensive intelligence on land ownership, including contact info and land structure details.

Individual Home Value

Estimated property values in the area, derived from recent transactions and property size.

Weather Forecast

16-day weather forecasts, 200 years of historical data. Understand how weather impacts your business.

Point Location Data

Insights into local shopping patterns, eating habits, and the most frequented locations.

Commercial Property

Detailed insights on commercial properties in the area, including their size, and availability.

Detailed Crime Stats

Aggregated stats based on incidents reported by local law enforcement, including the nature of the crime, to identify high-risk zones.

Properties for Sale

Insights on commercial properties that are available for lease or for sale.

News Sentiments

Comprehensive analysis of daily major news, including sentiment evaluation and relationship analysis between key topics and entities.

Optimize. Execute. Visualize. Repeat.

PriceEasy empowers retailers to control pricing at scale from insight to execution.

See Your Pricing Blind Spots Discover gaps in your pricing strategy with real-time data.
Outpace the competition Use live competitor data to adjust pricing instantly.
Launch across every store Deploy price updates across your network in minutes, not days.

Simulate Before You Launch Test pricing changes and predict results before going live.
Automate Execution From approvals to POS sync, streamline the full pricing workflow.

What our customers say:

Ready to See Price IQ in Action?