Desktop – PriceEasy™

Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.



411 University St, Seattle, USA

+1 -800-456-478-23


Take control of your retail pricing strategy with PriceEasy™. All necessary insights needed for pricing, including competitor prices are embedded in One Place. Create your strategy and centrally update prices from anywhere.

// Competitor Pricing Data

Reliable Hourly Competitor Prices

Fuel pricing data included
Competitors’ prices are updated every hour. Eliminate the need to buy 3rd party data.

Competitor fuel pricing data coverage
We provide accurate gas prices for over 98.5% of every gas station in the US. We also provide fuel pricing data for 18+ countries.

Eliminate price surveys
Stop wasting time and energy, tasking your team to conduct price surveys. 


Setup Your Pricing Strategy and see them Executed 24/7

Create your own Pricing Strategy (Rules) through our simple to use Interface
Incorporate key variables in your rules including competitors’ price, desired margin, and volume goals.

Create dynamic rules to change price by Day of Week and Time of Day
Consumer has a different sensitivity to price during different times of the day. Create dynamic rules to automatically change price based on time of day and day of week.

// Send Prices Directly to Your POS

Change Prices from Anywhere at Anytime

Centrally update prices for all your products and all your stations from anywhere and anytime.

Stay competitive with competitors’ pricing and your pricing policy 24/7 for higher  customer loyalty. 


Fuel & Convenience Store Insights

Simulate the impact of fuel prices on convenience store sales
PriceEasy analyzes your customers’ behavior and quantifies “fuel to non fuel” conversion. Our AI analyzes the elasticity in the market and predicts the impact on fuel and convenience store footfalls at different price points. 

PriceEasy™ analyzes and visualizes your convenience store sales, fuel sales, and purchase by store, trade area, and company. Create your own custom reports using our Business Insights tool.

// Competitor Forecasting

Predict Competitor Movement

Understand who are your key competitors
PriceEasy™ AI analyzes billions of external data such as traffic flow, number of customers visiting your competitors, and geo-intelligence to identify your key competitors.

Predict competitor pricing behavior
PriceEasy™ analyzes historical data and identifies how your competitors react when you change the price, and who follows whom in each market.

// Accurate Competitors' Gas Prices

Eliminate Competitor Price Surveys
With Precise Hourly Fuel Pricing Data

Accurate Fuel Prices on a Global Scale
Prices are updated every hour from reliable sources. Eliminate the need to buy any 3rd party data. We include the data for you.
Eliminate Tedious Price Surveys
Driving around to conduct price surveys is a resource drain that is time-consuming with potential for human error.
Our Platform Covers All Fuel Types
PriceEasy covers a wide range of fuel types, including 13 different fuel types with EV charging rates.
// Key Features

Advanced Fuel Pricing Software Solution

Accurate Hourly Competitor Prices

PriceEasy™ Desktop provides you with accurate hourly fuel pricing data from your competitors. Eliminate the need to conduct price surveys and use our comprehensive fuel pricing data to your advantage.

Fuel and Non-Fuel Business Insights

PriceEasy™ Desktop deliver Business Insights for your entire business, including fuel and nonfuel: margin, conversion from fuel to c-store, customer loyalty metrics etc.

Create Dynamic Price Rules and Automate

Create dynamic pricing rules with your competitors. PriceEasy™ Desktop continuously monitors and calculates the recommended price based on your pricing strategies and margin requirements.

Predicts Competitor Pricing Behavior

PriceEasy™ Desktop combines billions of external data powered by WorldData.AI and predicts demand and competitors pricing behavior.

Change Your Prices from Anywhere

Update your fuel and non-fuel prices at your point of sale, pump, and digital price signboard from anywhere with a click of button. We can fully integrate our software with oyur POS giving you complete control of your gas prices.

Site Features and Location Intelligence AI

Evaluates how much each element of your site features, such as having a car wash, ATM, cleaner restrooms, etc. adds to your fuel and non-fuel sales with PriceEasy™ Desktop.

// PriceEasy™ Desktop

Includes The Following Features

Cloud Base Fuel Pricing Software

Managing fuel pricing can be a daunting task, especially for businesses with multiple fuel stations. This is where our Desktop Fuel Pricing Application comes in handy. With our easy-to-use software, you can manage fuel pricing across all your stations from the comfort of your office. You can adjust fuel prices based on various factors such as competition, fuel demand, and cost to optimize profits. Our application is designed to help businesses of all sizes, from small startups to large enterprises.

Mobile Fuel Pricing Application

Our Mobile Fuel Pricing Application is designed to help fuel station managers manage fuel pricing on the go. With our app, you can adjust fuel prices from your smartphone or tablet, giving you the flexibility to manage your business from anywhere. You can also access real-time data on fuel pricing, demand, and competition to make informed pricing decisions.

AI Price Survey

Simply drive by the station and take a picture of their price sign board or pump. The AI in our mobile app will determine the fuel type and price and send that information back to your platform for you.

Hourly Competitors Fuel Pricing Data

In today's competitive fuel market, keeping an eye on your competitors' prices is crucial. Our Hourly Competitors' Fuel Pricing Data provides you with up-to-date pricing information on your competitors, allowing you to adjust your prices accordingly.

Dynamic Pricing Rules

Our Dynamic Pricing Rules allow you to set pricing rules based on different parameters such as time of day, day of the week, and weather conditions. With this feature, you can adjust your prices to optimize profits based on these factors. Rules can be based on competitors, volume, pricing, market conditions and more. You can stack rules on top of one another to allow our AI to provide you with the suggested fuel price based on your strategies.

System Alert

Our System Alert feature provides you with real-time notifications. You can set alerts when certain market conditions are met, when a competitor makes a move, or when a specific threshold is met. This allows you to take immediate action to react quickly to address the issue.

Push Prices Directly to the Point of Sale

You can Push Prices Directly to the Point of Sale. From the point of sale the price updates will be sent to your pump and price signboard. This ensures that your prices are always up-to-date and accurate.

Site Location Business Insights

Our Site Location Business Insights feature provides you with valuable insights into the performance of your fuel station. You can access data on fuel demand, volume, profits, and other key metrics to help you optimize your pricing strategies. With our reporting tool you can aggregate and generate many different reports.

Deep Competitors Insights

Our Deep Competitors Insights feature provides you with in-depth data on your competitors, including their fuel prices, market positioning, and pricing strategies. This allows you to make informed pricing decisions to stay ahead of the competition.

360 AI Scenario Planning

With 360 AI Scenario Planning, you can explore and analyze different scenarios to make data-driven decisions for your fuel retail business. Our advanced AI algorithms use historical data, market trends, and other relevant information to create a range of possible scenarios and their potential impact on your business. You can then evaluate each scenario based on your business goals and make informed decisions about pricing, promotions, inventory management, and more. Our advanced AI can help to model the affect on your volume sales, profitability, fuel to non-fuel, non fuel sales based on the micro adjustments you make on your fuel price. This helps you to optimize your strategy before publishing.

Our platform provides you with a comprehensive view of your business, including fuel sales, customer traffic, weather patterns, and other factors that can impact your revenue. You can use this data to forecast future trends and identify potential opportunities for growth. With 360 AI Scenario Planning, you can also perform "what-if" analyses to see how changes in fuel prices, competition, or other variables may impact your bottom line.

Our user-friendly interface makes it easy for you to experiment with different scenarios and analyze the results. You can also save your scenarios and compare them over time to see how your business is evolving. With 360 AI Scenario Planning, you can make informed decisions about your fuel retail business and stay ahead of the competition.

AI Fuel Price Recommendation

With the AI Fuel Price Recommendation feature, you can take advantage of the latest advancements in artificial intelligence to optimize your fuel pricing strategy. Our advanced algorithms analyze a wide range of variables, including historical sales data, competitor pricing, and market trends, to recommend the optimal price for your fuel. By using this feature, you can increase your profits, increase volume sales, and stay ahead of the competition in your markets.

Station Manager Alerts

If your signboards do not communicate with your POS you can send Station Manager Alerts. When you update pricing in your workflow using PriceEasy™, our software will send an SMS text message alert to your station manager telling them to update fuel pricing at the POS, pump, and signboard. It will continue to ping them until the action has taken place. They will have to respond with a yes to send the confirmation back to our system letting you know the action has in fact been taken.

Price Sign Integration (if hardware permits)

We fully integrate with your point of sale system to make sure our software can communicate with your platform to send pricing updates directly to your site. We are certified partners of Gilbarco, Verifone, and work with NCR and Comdata.