PriceEasy at the Refuel MENA 2026
February 2nd – 3rd, 2026
- Hyatt Regency Dubai Creek Heights, Dubai, UAE
Refuel MENA is where fuel retail, convenience, and mobility leaders across the Middle East gather to discuss the trends reshaping the industry, from dynamic fuel pricing and rising competition to network expansion and the evolution of forecourt retail. It’s a central forum for operators looking to modernize their strategy and sharpen performance.
At Refuel MENA 2026, PriceEasy will showcase how our AI-driven Fuel & Retail Intelligence Platform supports operators across the region by:
- Adapting to price volatility and regulatory complexity
- Improving pricing accuracy and site-level execution
- Reducing margin leakage caused by manual workflows
- Delivering real-time visibility across multi-site networks
- Enabling smarter decisions for forecourt + c-store performance
How PriceEasy Helps Fuel and Convenience Retailers
In a region where margins are tight, competition is intense, and market conditions shift quickly, PriceEasy enables faster, smarter decisions across the entire network:
Fuel IQ
Execute AI-driven fuel pricing that adapts to market changes, delivering faster wholesale response and 2–7¢ per gallon margin improvement.
Location IQ
Evaluate site performance and expansion opportunities by identifying cannibalization risk, whitespace, and underperforming assets.
Conversion & Merchandise Intelligence
Optimize assortments by understanding how fuel traffic converts to in-store spend, increasing fuel-to-store conversion by 5–12%.
PriceBook IQ
Maintain accurate fuel and store price books with automated updates that cut errors by 80%+, reduce update cycles from days to minutes, and capture incremental demand-led revenue.
AI-Powered Operations
Improve ordering, inventory accuracy, and execution through automation that reduces shrink, out-of-stocks, and labor-intensive store tasks.
PriceEasy is trusted by 140+ fuel and convenience retail brands globally, supporting both mature and fast-growing networks across fuel, forecourt retail, and multi-format store operations.
Meet Guy and Curran
Guy and Curran will be onsite at Refuel MENA, meeting with operators to share how PriceEasy helps fuel and convenience retailers navigate price volatility, improve execution, and boost total site profitability through data-driven decision making.
If you’re evaluating new tools, exploring network growth, or modernizing forecourt + C-store operations, they are the right people to speak with.
Navigate Price Volatility
Respond quickly to market shifts with AI-driven pricing that protects margins while staying competitive across regions and formats.
Improve Execution
Turn pricing and operational strategy into action with real-time visibility and automated workflows that reduce errors and manual effort.
Boost Total Site Profitability
Connect fuel and store performance to identify what drives revenue, improve conversion, and maximize profitability at every site.
Event Location
Let’s Connect in Dubai
Meet us at Refuel MENA 2026 (February 2–3, Dubai) to see how PriceEasy enables fuel and convenience operators to price smarter, execute faster, and grow margins across entire networks.
We’re excited to connect with forward-looking leaders who are transforming fuel and convenience retail across the MENA region.
by PriceEasy