Upper Midwest Convenience Store and Energy Convention (UMCS) 2026
April 1st – 2nd, 2026
- Saint Paul RiverCentre, Minnesota, United States
Booth 330
Upper Midwest Convenience Store & Energy Convention (UMCS) 2026 brings together fuel and convenience retailers from across Minnesota and Iowa. As one of the largest regional events for fuel marketers and c-store professionals, UMCS is where the latest trends, innovations, and operational strategies shaping the future of fuel retail come together.
At UMCS 2026, PriceEasy will connect with operators who are focused on improving pricing execution, strengthening site performance, and using data to drive smarter network decisions. Stop by Booth No. 330 to experience how our AI-driven Fuel & Retail Intelligence Platform helps fuel and convenience retailers:
- Optimize competitive pricing with speed and accuracy
- Improve daily operations across fuel and store
- Reduce manual effort and margin leakage from errors
- Gain visibility into site-level and network-wide performance
- Make more confident location and expansion decisions
With competition increasing across the Upper Midwest, PriceEasy enables retailers to price smarter, operate more efficiently, and grow with confidence.
What PriceEasy Will Be Showcasing at UMCS
PriceEasy helps fuel and convenience operators move from reactive decision-making to intelligent network-wide execution, enabling faster responses to market dynamics, tighter margin protection, and stronger total-site performance across fuel and store.
Fuel IQ
Execute AI-driven fuel pricing faster, defend 2–7¢/gallon margins, and cut pricing delays from hours to minutes.
PriceBook IQ
Automate fuel and store price updates, eliminate 80%+ pricing errors, prevent 6–10% margin loss, and get 200 free ESLs with dynamic pricing for 15× ROI.
Conversion IQ
Connect fuel volume to in-store spend to uncover leakage and unlock 5–12% more in-store revenue.
Location IQ
Analyze site performance and competitive dynamics to drive smarter expansion and avoid cannibalization.
AI Manager
Increase basket size with real-time, personalized product recommendations that drive incremental margin on existing traffic.
AI Powered Ordering & Receiving
Automate ordering and receiving to reduce shrink, cut labor friction, and keep healthier stock across sites.
Event Location
Let’s Meet in St. Paul, Minnesota
Visit PriceEasy at UMCS 2026 (April 1–2) to learn how operators across the Upper Midwest are using AI-driven tools to respond faster to market changes, defend margins, and strengthen multi-site execution.


