PriceEasy Newsroom
PriceEasy
Newsroom
Discover how we’re transforming retail and fueling smarter decisions
with the latest updates and thought leadership from our experts.
EG OTM partners with PriceEasy to transform fuel convenience
26 February 2025
EG On The Move, a leading name in the fuel and convenience retail industry, has partnered with PriceEasy, an industry pioneer in intelligent pricing and location intelligence. This strategic collaboration reflects EG OTM’s commitment to leveraging advanced data solutions to optimize operations, drive profitability, and elevate customer experiences across their extensive network.

The partnership empowers EG On The Move to harness real-time data, deep consumer and market intelligence and predictive analytics for intellig… See More
Huck’s Takes a Deeper Dive Into Insights & Analytics
2 January 2025
CARMI, Ill. — Huck’s Convenience Stores is ramping up its commitment to leveraging technology to enhance the its operations and deliver value to customers. The Carmi-based operator tapped analytics and pricing solutions provider PriceEasy for advanced insights and tools to optimize decision-making and strengthen the company’s competitive edge in the convenience retail and fuel markets.

We are excited to partner with PriceEasy and look forward to working together to unlock new opportunities for growth and operational efficiency…. See More
Leverage Trillions of Data Points for 15% Profit Growth with PriceEasy’s redefined fuel pricing
14 July 2024
PriceEasy empowers fuel retailers with the most advanced pricing solutions, leveraging trillions of external data and accurate competitor prices to transform your pricing strategy. Do you know which competitor is exactly impacting your volume today? Eliminate guesstimates and improve your pricing strategies, based on the knowledge of which locations your customers shop.

With PriceEasy, you will:
Increase profit by up to 15% through optimized pricing strategies… See More
PriceEasy Unveils Location IQ: Smarter Site Selection
03 June 2024
Fuel and convenience store pricing solutions provider PriceEasy introduces Location IQ. The fuel pricing solution uses external data such as mobility trends and localized consumer buying patterns to provide insights on price elasticity and the volume potential for any site. The program is intended to help retailers improve their investment decisions, site selection process and upgrades.

Location IQ can be added to other PriceEasy programs to create an all-in-one enterprise platform for site selection, fuel pricing, in-store pricing and optimal promotions, according to the company… See More
09 June 2024
Other platforms provide location intel just based on Mobility Data, and a basic Fuel Pricing Platform to manage workflow without offering reliable competitor prices. PriceEasy provides reliable competitor prices and connects the dot with trillions of external data like Mobility, Consumer Shopping, Satellite Imagery, Video AI, Weather and offers an integrated platform for Site Selection, Pricing, In-Store Merchandizing and Promotions… See More

PriceEasy: Transforming Pricing and Site Selection for 17,000 Retailers
05 May 2024
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SPICEWOOD, Texas — Texas Born (TXB) selected PriceEasy as its retail pricing software to take advantage of key market changes.
“We are very excited about this partnership … and we look forward to driving value by combining fuel pricing with c-store insights and empowering TXB with deep competitor and location intelligence leveraging the billions of external data on the PriceEasy platform,” said Raj Golecha, PriceEasy CEO.
PriceEasy’s use of artificial intelligence (AI) and numerous external datasets will provide the c-store operator with a platform to process information from multiple back-office systems, point-of-sales (POS) systems and competitor data streams.
By centralizing its data streams, TXB will be able to push strategic price changes in response to market fluctuations, improving margins and volumes in its overall retail fuel and in-store performance, according to the company. The systems … See More
TXB Teams Up with PriceEasy for Enhanced Pricing and Insights
11 March 2024

SPICEWOOD, Texas — Texas Born (TXB) selected PriceEasy as its retail pricing software to take advantage of key market changes.
“We are very excited about this partnership … and we look forward to driving value by combining fuel pricing with c-store insights and empowering TXB with deep competitor and location intelligence leveraging the billions of external data on the PriceEasy platform,” said Raj Golecha, PriceEasy CEO.
PriceEasy’s use of artificial intelligence (AI) and numerous external datasets will provide the c-store operator with a platform to process information from multiple back-office systems, point-of-sales (POS) systems and competitor data streams.
By centralizing its data streams, TXB will be able to push strategic price changes in response to market fluctuations, improving margins and volumes in its overall retail fuel and in-store performance, according to the company. The systems … See More
PriceEasy Fuels 3-8% Growth in Profit
02 February 2024

PriceEasy is reshaping the Gas Station and C-Store industry through its innovative all-in-one solution for Intelligent Fuel and In-Store Pricing and Promotions. The seamless integration of Fuel with In-Store, combined with precisely timed Optimal Promotions, leads to a 3-8% increase in overall profit.
Deploying PriceEasy takes less than 20 minutes per store, and connects with all major POS – Verifone, Gilbarco, Comdata, and NCR
The AI-powered all-in-one platform removes the need to have multiple systems:
- Get Reliable Competitor Prices for Fuel and C-Stores. Stay synced with the market 24/7
- Update your POS and price signs Anytime from Anywhere.
- Create Pricing strategies and automate the pricing workflow… See More
PriceEasy Transforms Fuel Pricing: Unlock 15% Profit Growth with Data-Driven Insights
10 October 2024
PriceEasy empowers fuel retailers with the most advanced pricing solutions, leveraging trillions of external data and accurate competitor prices to transform your pricing strategy. Do you know which competitor is exactly impacting your volume today? Eliminate guesstimates and improve your pricing strategies, based on the knowledge of which locations your customers shop.

With PriceEasy, you will:
- Increase profit by up to 15% through optimized pricing strategies… See More
15,000 Stores Upgrade to PriceEasy Smart Pricing
07 January 2024

In just this past year, over 12,000 stores adopted PriceEasy and boosted their profits through Intelligent Fuel and In-Store Pricing and Promotions. In the US, the highest adoption was in California, Georgia, Texas, Illinois, and Florida.
Deploying PriceEasy is a snap – all it takes is 20 minutes per store, minimal IT support, and connects with all major POS – Verifone, Gilbarco, Comdata, and NCR.
The AI-powered all-in-one platform removes the need to have multiple systems:
- Get Reliable Competitor Prices for Fuel and C-Stores. Stay synced with the market 24/7
- Update POS and price sign Anytime from Anywhere… See More